Areas of Improvement in Your Business Essays

Areas-of-Improvement-in-Your-Business-EssaysStudents must love feedback. In every returned, marked and critiqued essay paper, students should immediately take a look at their garnered feedback. This practise is, without a shadow of a doubt, influential in the short term, as well as, in students’ long term progress.

In the case of writing business essays, what feedback or critical areas could be considered for improving further?

  1. Profiling a chosen demographic segment without trapping innovation.

The baby boomers are one of the oft-cited segments in the essay papers. As a consequence of the collective data collected, much of the necessary information makes it seem that this segment is predictable.

With this predictability in tow, students are bound to simply complement it (through services and products). Without complexity, innovative solutions (embodied in products/services) are stifled.

  1. Recognising the evolution of consumer behaviour.

Today’s consumer loves to ask more questions. They are keen to make well-informed choices about the services or products that they avail. Furthermore, they have become receptive to taking heed from non-firm sources (eg, blogs, magazine articles).

Business essays should be able to reflect this gradual change in consumer behaviour. Interestingly, consumer-oriented research is no longer restricted to the consumer themselves, as any external factor that actively influences their behaviour must be covered, as well.

  1. Substantiating a prominent figure’s case.

Another common tool for filling up that essay paper is by infusing a case study – one that is focused on elaborating the prowess of a particular business mogul. To best substantiate this figure’s success, it would be necessary to implicate the complexity that figure had been facing.

For instance, instead of ranting on about Michael Dell’s brilliance in shaping the consumer experience, why not highlight about the middleman issue? He saw that with a middleman, consumer money tends to be easily exhausted. His solution was to take the middle player off the picture and go directly to consumers. This figure’s brilliance, therefore, becomes believable.

  1. Provide an outlook for an emerging business trend.

Many trends clothe it as an emergent – when, in fact, it is actually an improved or tweaked version of an earlier business trend, particularly, business model. Count in the so-called “network marketing.” It had glazed before as a model that dictates the establishment of various components to a business firm – both internal and external. Yet, now, it is introduced as a shortcut path between firms and consumers (minus middlemen).

Now, students are particularly good at rehashing any inherent detail about it (see few business essays); the area for improvement is that part that involves making feasible forecasts or outlook.

Students will need full knowledge to actualise improvement in their coursework papers. Their tutor’s feedback is a good place to start.


Compare and Contrast Essay

compare-and-contrast-essayYou may have written lots of essays and think that, perhaps, you’ve known it all. Wait until you come across an essay that demands so many things – this essay popularised as the compare and contrast essay.

Basically, this essay is all about presentation; students get to have the chance to present the similarities and differences of two contending variables. On a deeper level, writing this essay requires more than presentation.

To avoid from putting up an overwhelming set of demands, the particulars of a compare and contrast essay will be divided using the Aristotelian concept.

Introduction: Big Umbrella & Objective

In writing the essay’s intro, take careful note that the actual action doesn’t have to commence until you reach the essay’s body part.

So, what’s for the introduction? Students are expected to open up with the general or umbrella category through which houses the subjects of comparison and contrast. Followed by this opening is a statement of which will explicitly convey the objective of such activities.

In other words, there has to be an answer as to why the comparing and contrasting of variables have to occur? Where does the significance lie? Who are the potential benefactors? All of this has to be cleverly wrapped up in a few paragraphs, as expected of all introductions.

Body: Alternating or Bulking

The bulk of the action starts with the body portion of your essay. You can start by highlighting in advance the parameters of comparison and contrast or leave this at the start (as a wrap up).

Students have at least two choices of essay outline to follow: (a) all similarities in one comparison and all differences in a single contrasting event, or (b) alternating similarities and differences. How you choose your outline or flow of comparing and contrasting is of equal importance with the tone by which you establish the relationship between the variables.

In most cases, comparing and contrasting adopts an exchange of features or advantages and disadvantages.


The last part is one of the oft-forgotten or oft-granted portion of a compare and contrast essay. Sometimes, when students fail to properly delegate the parts of the piece in accord to three parts, they find trouble putting up substantial stuff at the conclusion.

To avoid this, students need to know what to properly embed in an essay’s conclusion. The conclusion has to provide the results of the compare and contrast activity. Did it meet the aforementioned objectives (from introduction)? What insights could you gather out of the results of the comparing and contrasting? Does it bring you closer to understanding each variables, as well as, its relationship and contribution to its “umbrella category?” Answer all these for your essay’s conclusion.

Related Topic:  Educating and Assessing Students by Essay Writing

Becoming More Effective in Giving PowerPoint Presentations

Becoming-More-Effective-in-Giving-PowerPoint-PresentationsTime and time again, a number of university students fail to effectively use the tool called PowerPoint in their presentations. Giving a PowerPoint presentation may sound easy to accomplish, but actually, a student should know a few things that would allow him to fully utilise this academic tool. After all, PowerPoint presentations are the most used and abused method of relaying information in the academic setup.

So without much delay, here are some techniques a student can use when giving PowerPoint presentations.

  • A powerpoint slide should contain text that is no more or even equal to what the presenter would say during a presentation. Placing much text in a slide usually makes the audience read it instead of listening to the reporter. The slides are just the tool that the presenter employs to bring his point more effectively to the audience. They are just cue to what the presenter is going to say.
  • During presentations, the presenter should never turn his back against the audience. Maintaining eye contact is important if a student wants the audience to discern the information being conveyed. Likewise, audience engagement falls significantly if the presenter always turns his back against them. It would seem like that the presenter is not talking to them.
  • Use bullet points to emphasize only the most important items on the report. Instead of placing a whole paragraph into a slide, create bulleted items to highlight that these are the main points of the report or presentation. This would also prevent one from reading verbatim from the slide.
  • Use images that are relevant to the information contained in the slide. Humorous images and animated graphics could bring the text into life and boost the points mentioned. It also breaks the cycle of monotony and boredom prevalent on ineffective PowerPoint presentations. However, overuse and abuse of such images could be counterproductive.
  • Make sure that the text on the monitor could be seen by the last person on the back of the room. The presentation is for all present in the room, not only for those on the front.

Writing Essays for University Admission

Writing-Essays-for-University-AdmissionScribbling written pieces, like essays on psychology, is nothing foreign to students. It has been and remains to be one of the most common written exercises students do.

But writing essays for university admission is often a once-in-a-lifetime affair. Students do write several application essays in one sitting for several universities, but that’s that. As much as possible, they don’t want to write another again as this may mean that they haven’t had any luck last time.

At such rate, what do students do to complete their piece? Collated below are some of these activities:

  • Ask around. They’d ask career counsellors and admission officers. Visit open days and converse with existing students, faculty members and fellow applicants. Students attempt to open their radars for quite some time and filter relevant information from the nuisance.

  • List stuff. To ensure that no crucial personal information is missed, a list is most likely to be prepared by students. Such list may come in the form of an outline – academic, extracurricular, and work experiences.

  • Draft and leave. Now, when the spirit of the essayist gets students in ‘the writing zone,’ expect them to be busily drafting their admission essays. They’d write in accord to their gut feeling, ideas and so forth. Then, the spirit deserts them and then students have no choice but to temporarily stop. They’d wait for the next visit.

  • Proofreading like a pro. It’s important to do something with that essay – whether fixing its flow or structure, to correcting spelling, grammatical or punctuation errors. As long as you did something that will minimise the presence of errors and improve the essay, then that’s good and a job well done for today.

  • Read and revise. And when students decide to go critical with their own work, bits of slights would suddenly become a subject for a major or minor revision. Students should follow their urge to perfect their piece until they feel satisfied about it.

  • Consulting another. Perhaps, students don’t find themselves as effective critics of their own work – or, all of their energies have been spent on writing that critiquing seemed impossible. In this case, it is always wise to keep the company of those who can do better in critiquing your piece and collaborate with them in the name of a perfect admission essay.

Looking at all these, it is indeed, a busy time to be a student. But considering the rewards of actively working through it, students can get the fulfilment even before they got their welcoming letter from those universities they’ve applied. And that’s just grand.

A reminder: Expressing your thanks to those people who have helped you should not be forgotten.

Related Topic:   Essay Writing Tips for Higher Education Admission Essays